The Current SEO Ecosystem
While the world of SEO is evolving one thing remains the same. Creating quality content gives you the credibility needed to attract potential clients. While the focus on quality stays the same, how the content is created and what is considered quality has been a hot topic of discussion in recent years.
Artificial Intelligence (AI) is revolutionizing the way businesses are approaching their digital marketing strategies, including SEO. AI-driven content can be used to quickly generate optimized content that is tailored to the needs of your target audience and the current trends in search engine algorithm update. It can also help you identify relevant keywords and phrases to improve visibility in search engine results pages. By leveraging AI content, businesses can create high quality, personalized content faster than ever before, resulting in improved organic rankings and increased traffic from organic search.
While AI has sped up the content creation process for some, Google is making updates to ensure the content being shown to searches is helpful to them. They recently introduced a new core update to the search algorithm, known as "EEAT" (Evaluating Expertise, Authority and Trustworthiness). This update is designed to prioritize high-quality content that has been created by experts in the field. By ensuring expert sources are cited correctly and linked correctly to relevant websites, businesses can ensure they are providing the most authoritative and trustworthy information available on the web. EEAT not only has implications for SEO strategies, but it also encourages businesses to create honest, authentic content that benefits their readers as opposed to trying to game algorithms with keyword stuffing or low-quality backlinks.
So how can you make sure your firm is seen as an expert? Ensuring your business information is updated regularly, adding your services, and using keywords or phrases, gives consumers (and search algorithms) the information they are looking for and will help you stand out.